Marketing plan development
Do you have a formal marketing plan that supports your business objectives?
Surprisingly, a lot of organisations who do not have a full-time marketing ‘owner’ consume their marketing budgets with tactical initiatives. We can help you to develop a comprehensive marketing plan that will help you identify the strategic and tactical initiatives that will help you to deliver business results.
We can also help you with the execution of the plan, help you to source suppliers, or present the plan to your marketing team so that they can execute it with confidence.
Areas covered in marketing planning:
- Competitor Analysis
- Product portfolio
- Market research
- Market sizing and definition
- SWOT analysis
- Strategic partnerships
- Identifying the ideal customer
- Communications plan
- Marketing budget (including prioritisation)
- Tactical action plan